From memes to race war: How extremists use popular culture to lure recruits – The Washington Post

The far-right groups that blossomed during Donald Trump’s presidency — including white supremacists, self-styled militias and purveyors of anti-government conspiracy theories — have created enduring communities by soft-pedaling their political goals and focusing on entertaining potential recruits with the tools of pop culture, according to current and former members of the groups and those who study the new extremism.

They approach young people on gaming platforms, luring them into private rooms with memes that start out as edgy humor and gradually grow overtly racist. They literally sell their ideas, commodifying their slogans and actions as live streams, T-shirts and coffee mugs. They insinuate themselves into chats, offering open ears and warm friendship to people who are talking online about being lonely, depressed or chronically ill.

The pathways into the kind of extremism that led to the Jan. 6 assault on the Capitol, threats against lawmakers and last year’s armed confrontations at state capitals nationwide are often initially anything but ideological.

www.washingtonpost.com/nation/2021/04/30/extremists-recruiting-culture-community/

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